BONUS EARLY-BIRD CLASS!!
Just starting your line? No worries. We’ll have a special 90 minute class one week before the course starts covering the basics. We cover how to name your line, create a logo, get a website built, hire designers, detailed descriptions of the different print processes & options. We recommend listening in even if it’s not your first rodeo, because we promise you’ll pick up a few new gems.
Week #1: Sales 101
Top to bottom techniques to properly test your new designs & make those sales! Checking the concept of your brand. Techniques to make sure people want to buy what you have to sell. AND what to do if they don’t. Also how to do all of that with the smallest amount of money. As well as design, logos, trademark & legal.
Week #2: Budget & Suppliers
This week *will* save you money. Even if your supply chain is established. We will tell you their techniques for saving money on screen & set up fees, how to pre-negotiate discounts with your screen printers if they deliver late. Also covers, wholesale accounts, vetting vendors, and detailed budget allocation.
Week #3: Sales & Growth
You have some sales, but how do you make a killing? Detailed sales strategies to mom & pop stores, boutiques, specialty shops. Best practices for selling at events, and strategy for tradeshows that save thousands in the beginning. Also covers, increasing web sales, sample sales calls to stores, how to bundle sales, and best secrets to get the store clerks really on your side, their your best ambassadors at the point of sale.
Week #4: Online Sales & Marketing
Online sales & marketing are so important they deserve their own week. We spill the secrets to using sites like Teespring to your best advantage, as both a sales funnel & to test your best sellers. Best practices and recommended budgets for running Facebook & Google, and figuring out what really converts. Also, techniques to take your online success, and bring it into stores.
Week #5: Marketing & PR
You can have the best product in the world, but if not one knows it exists…you’re in trouble. Learn to brand your line, create amazing social media feeds on Instagram, Twitter & Facebook. Creating an aspirational story the engages your customer is essential for longterm success. Also, how to get your clothes on celebrities, use paid placement to your advantage, and secret tricks to mailing your designs to costume designers and internet stars & getting free placement on web, TV shows and movies.
Week #6: Getting BIG
Building a million dollar brand rarely happens by accident & luckily there is a formula to success. Learn the best secrets on how to double down on what’s working, hire the best sales reps, and license your brand. Also, learn the in’s and out’s of selling to chain stores, when is it time to approach the stores, how to pitch the buyers, set up your accounts, negotiate terms and avoid chargebacks.
Week #7: One on One Q&A
You have our undivided attention, this time is all about you! Lets talk about your brand! Maybe you thought of new questions, or stuck on a certain area of growth. We will go over all your questions and go over everything that is your brand.
Week #8: Personal Road Map
Now it’s our time to help do your dirty work. We will set up a road map for your brands future success. We give our thoughts for your greatest success. Everything from your website and social media to future ad campaigns to grow your retail store success. We will make sure you are set to accomplish your dreams.